Laporan Hasil Penjualan Sony Ericsson untuk Kuartal Ketiga Tahun 2008

Di kuartal ketiga tahun 2008 ini, Sony Ericsson kembali melaporkan hasil penjualannya yang kurang menggembirakan seperti halnya laporan sebelumnya di kuartal kedua.

Jumlah handphone Sony Ericsson yang terjual di kuartal ketiga mengalami penurunan sebanyak 2 juta unit jika dibandingkan dengan kuartal yang sama tahun 2007 lalu, yaitu hanya sebanyak 25,7 juta unit sedangkan di kuartal ketiga tahun lalu berhasil menjual sebanyak 25,9 juta unit. Tapi, jumlah tersebut lebih baik dibandingkan kuartal sebelumnya yang hanya 24,4 juta unit.

Nilai penjualan di kuartal ketiga adalah sebesar 2,8 miliar Euro atau sekitar 3,7 miliar dollar AS, turun sebanyak 12 miliar Euro dari kuartal sebelumnya atau turun 300 miliar Euro dibanding periode yang sama tahun lalu.

Permintaan konsumen akan ponsel dengan harga murah serta fluktuasi nilai mata uang dilaporkan menjadi penyebab penurunan tersebut.

Laba yang berhasil dibukukan di kuartal ketiga adalah sebesar 12 juta Euro (16,2 juta dollar AS), turun 7 juta Euro dari kuartal sebelumnya atau turun 372 juta Euro dari periode yang sama di tahun sebelumnya. Jika biaya restrukturisasi diperhitungkan, Sony Ericsson mengalami kerugian sebesar 23 juta Euro.

Rata-rata harga jual satu unit ponsel Sony Ericsson mengalami penurunan sebesar 7 Euro, yaitu hanya 109 Euro dari 116 Euro di kuartal sebelumnya.

Berikut laporan lengkap dari Sony Ericsson Press Release :

Sony Ericsson Reports Third Quarter Results

17 October 2008

Q3 Highlights:

• Break even results, excluding restructuring charges, as challenging business conditions continued
• C902 Cyber-shot™ camera phone is hit model of the quarter
• First Xperia™ branded multimedia phone X1 began shipping
• Expansion of music service offering with announcement of PlayNow™ plus

Sony Ericsson & Saab partner for smart In-Car User Experience

06 October 2008

Bringing their partnership a step further at the Paris Motor Show, Sony Ericsson and Saab have developed a future looking connectivity application for the Xperia™ X1, putting the world premiere 9-X Air concept car at the fingertips of the mobile user.

Paris, October 2, 2008 – Sony Ericsson and Saab join forces to bring in-car user experience a step further. Combining the best of two worlds – mobile telecommunications and automotive industry – the two innovative companies work hand in hand to provide smart solutions and forward thinking technology to convenient in-car communications and responsible driving.

Using mobiles while driving must both follow the local legislation and offer a convenient way to stay in touch while on the move. By working openly with General Motors and particularly Saab, and providing a complete portfolio of car accessories, Sony Ericsson puts consumers in the driving seat and optimizes the in-car user experience – www.sonyericsson.com/car

During the Paris Motor Show, people will be able to enjoying the progressive Scandinavian design both through the advanced Saab car model lines and with the latest announced Sony Ericsson phone models and accessories.

Several Saab 9-3, 9-5 and 9-X models featured with either Sony Ericsson car accessories (including the recently announced Bluetooth™ Car Speakerphone HCB-108) or fully integrated onboard systems will provide visitors with a premium in-car user experience for Bluetooth handsfree telephony. With a superior audio quality, those complementary solutions offer people to stay in touch with friends, colleagues and family while on the move. Drivers can browse through their phonebook, answer or make calls while keeping their eyes on the road and their hands on the wheel.

Making the most of the Bluetooth technology, Sony Ericsson and Saab also work on future development for advanced communications between mobile phones and cars. For its world premiere at the Paris Motor Show, the Saab 9-X Air will be showcased with highly developed connectivity. Some of the car features will be remotely controlled by the Sony Ericsson Xperia™ X1, providing a premium mobile user experience through its unique customisable touchscreen panels:

• Control ambient lightning
• Control front and rear seat settings
• Lock the car
• Open the rear compartment
• Switch on and off the lights (blinkers, main lights…)

Demonstrations will be available upon request during the Press days.

James Bond 007: Quantum of Solace – Titanium Silver C902

Dari SEMC Blog :

James Bond 007: Quantum of Solace

Mulai 7 November 2008 mendatang, film terbaru James Bond 007: Quantum of Solace akan mulai diputar di bioskop. Dan seperti beberapa film produksi Columbia Pictures (Sony Pictures) lainnya – semisal Da Vinci Code, Casino Royale, dll. – beberapa pemeran filmnya akan terlihat menggunakan handphone Sony Ericsson. Demikian juga halnya dengan Quantum of Solace.

Berikut adalah daftar handphone yang digunakan oleh para pemeran di film tersebut :

Sony Ericsson XPERIA dengan Symbian Foundation untuk tahun 2009?

Dari Unofficial Sony Ericsson Blog :

SE Admits to Over-Diversification & Talks About Future Smartphones

Mats Lindoff, Sony Ericsson’s Chief Technology Officer, has perhaps been taking lessons from Steve Ballmer as he has been dropping sound bites galore this past week. Let’s start with the over-diversification…

As any self-respecting Sony Ericsson fan will know Sony Ericsson have been announcing and cancelling handsets like it’s going out fashion over the past year. Some have been wee gems like the G900 or the C902, others have been… well less than stellar. There have been a lot of handsets and to be blunt some of them have been either unnecessary given the existence of other handsets in SE’s portfolio or just haven’t added much to the market that previous handset’s didn’t already offer. It seems that Sony Ericsson is finally confirming what the rest of us already knew, namely that they over-diversified.

The admission started last week when Sony Ericsson President Hideki Komiyama said that he is aware that Sony Ericsson has problems and that they are working on innovative products. Now we have Mr Lindoff, speaking at the launch of PlayNow Plus, saying that Sony Ericsson over-diversified in Q3:

“There were probably too many devices in the portfolio in Q3. We developed products that have not been ranged by operators. It makes no sense to develop it if we are not damn sure it’s ranged.”

Sony Ericsson mengembangkan Zoom Automatic untuk Handphone Kamera

Dari Unwired View :

Sony Ericsson is working on Automatic Zoom for it’s Cameraphones

Sony Ericsson is pretty serious about the picture quality in it’s cameraphones. They were the first to announce 8 megapixel handset this year. And now rumor has it they may be working on a 12 megapixel SE Handset for 2009.

But megapixel count is not the only thing that makes the camera in a mobile phone good. The shutter and autofocus speeds, zoom functionality and many other things are no less important. And Sony Ericsson is working to improve these things too.