Pasti banyak di antara pembaca blog ini yang menjadi penggemar olahraga sepak bola kan? Dan sebagai penggemar sepak bola pasti pada tahu tentang Piala Dunia dong…
Piala Dunia 2010 atau 2010 FIFA World Cup™ akan diselenggarakan di Afrika Selatan, dan Sony Ericsson telah ditunjuk sebagai handphone resmi dalam ajang terbesar sepak bola dunia ini.
Berikut Press Release-nya.
24 September 2008
Lund, Sweden – September 24, 2008 – Sony Ericsson, a 50:50 joint venture by Sony, a FIFA Partner, and Ericsson, announces today that it has been appointed the Official Mobile Phone Handset of the 2010 FIFA World Cup™. This appointment is effective immediately and forms part of the Digital Life category, which FIFA Partner Sony Corporation, one of Sony Ericsson’s parent companies, acquired in 2005.
Speaking in Lund, Sweden, to an assembled audience of journalists, Lennard Hoornik, Corporate Vice President and Head of Global Marketing said, “We are very excited about this announcement. At Sony Ericsson we feel we are uniquely placed to be a champion of football fans worldwide, using the marketing and promotional rights this agreement grants us to make Sony Ericsson handsets and accessories an integral part of the fan experience. Our role in football will be to use our sponsorship to innovate the experience of fans and give them greater access to football.”
The Sony Ericsson sponsorship runs to the end of 2010 and includes the 2010 FIFA World Cup™ in South Africa. As the official mobile handset of the 2010 FIFA World Cup™, Sony Ericsson will enjoy various category exclusive rights globally and will be designated a FIFA World Cup™ Sponsor. Sony Ericsson will also have access to other FIFA properties.
The agreement with FIFA enables Sony Ericsson to partner with one of the world’s most popular sports and adds to the existing Sony Ericsson sponsorship portfolio. Sony Ericsson will apply the knowledge gathered from its continuing successful sponsorship of the Sony Ericsson WTA Tour, the largest sponsorship of professional women’s sport, to engage with consumers through new and exciting experiences.
Hoornik added, “The 2010 FIFA World Cup is one of the world’s leading sporting events and is watched across the world by millions of fans. It will be these fans that we focus our engagement in football on; using our relationship with FIFA and our handsets to enable them to get closer to the game in new ways and enjoy the 2010 FIFA World Cup. We are looking forward to using our handsets to capture and share their football experiences.”
Sony Ericsson will announce further details of its FIFA World Cup™ sponsorship plans in due course.
Notes to Editors:
About Sony Ericsson:
Sony Ericsson is a top global industry player with sales of over 100 million phones in 2007. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London.
For more than 100 years, the Fédération Internationale de Football Association, founded on 21 May 1904 in Paris and better known as FIFA, has continued to provide the essential leadership role to the international football family. Headquartered in Zurich, Switzerland, the eighth FIFA President, Joseph S. Blatter guides the organisation today with a commitment to the evolution of FIFA as a modern and dynamic association. The basis of the world’s football family is formed by FIFA’s members. From the founding seven, the family has today grown to 208 affiliated football associations, also organised into six confederations spanning the globe.
FIFA’s worldwide activities go well beyond touching the world through its various competitions, such as the world’s biggest single-sport event, the FIFA World Cup™. In football development projects such as the FIFA GOAL Programme as well as in corporate social responsibility activities (including the Football for Hope movement to support through football social and human development) FIFA makes material, financial and promotional contributions to develop the game and to build a better future. For the Game. For the World. To find out more about FIFA and its initiatives please check out www.FIFA.com.
About the FIFA World Cup:
The FIFA World Cup is the world’s governing body of football’s flagship event, occurring every four years with the best 32 nations of the six confederations battling it out for the ultimate prize in football – the FIFA World Cup Trophy. The brainchild of the third President of FIFA, Jules Rimet, the FIFA World Cup was first staged in Uruguay in 1930 and emerged decades later to be the biggest single sports event with a cumulative audience of more than 26 billion TV viewers in more than 200 countries over the 64 matches. In 2010, the 19th edition will be held for the first time on African soil.
The road to South Africa 2010 began in Samoa in August 2007 and from there the road is criss-crossing the globe before its final destination, South Africa in 2010. 203 teams have entered the race for one of the 31 available places in the FIFA World Cup final tournament with host South Africa automatically qualified. Even champion Italy must qualify to defend their title. Follow all the action and experience the triumphs, tensions and tears of qualification on FIFA.com, world’s football’s home on the worldwide web.