Archive for 4 October 2008

Dari Unofficial Sony Ericsson Blog :

SE Admits to Over-Diversification & Talks About Future Smartphones

Mats Lindoff, Sony Ericsson’s Chief Technology Officer, has perhaps been taking lessons from Steve Ballmer as he has been dropping sound bites galore this past week. Let’s start with the over-diversification…

As any self-respecting Sony Ericsson fan will know Sony Ericsson have been announcing and cancelling handsets like it’s going out fashion over the past year. Some have been wee gems like the G900 or the C902, others have been… well less than stellar. There have been a lot of handsets and to be blunt some of them have been either unnecessary given the existence of other handsets in SE’s portfolio or just haven’t added much to the market that previous handset’s didn’t already offer. It seems that Sony Ericsson is finally confirming what the rest of us already knew, namely that they over-diversified.

The admission started last week when Sony Ericsson President Hideki Komiyama said that he is aware that Sony Ericsson has problems and that they are working on innovative products. Now we have Mr Lindoff, speaking at the launch of PlayNow Plus, saying that Sony Ericsson over-diversified in Q3:

“There were probably too many devices in the portfolio in Q3. We developed products that have not been ranged by operators. It makes no sense to develop it if we are not damn sure it’s ranged.”

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Dari Unwired View :

Sony Ericsson is working on Automatic Zoom for it’s Cameraphones

Sony Ericsson is pretty serious about the picture quality in it’s cameraphones. They were the first to announce 8 megapixel handset this year. And now rumor has it they may be working on a 12 megapixel SE Handset for 2009.

But megapixel count is not the only thing that makes the camera in a mobile phone good. The shutter and autofocus speeds, zoom functionality and many other things are no less important. And Sony Ericsson is working to improve these things too.

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