Sony Ericsson Idou: Entertainment Unlimited

Posted: 16 February 2009 in Cyber-shot, Entertainment, Movies, Music, News, Sony Ericsson, Video, Walkman
Tags: , , , , , , , , ,

Kejutan paling besar dari Sony Ericsson di ajang Mobile World Congress 2009 adalah Idou, nama konsep dari sebuah proyek besar untuk menghadirkan jajaran handphone dari seri Entertainment Unlimited.

Selama ini Sony Ericsson memang kerap mendapatkan kritik dari para pemerhati dan pengguna ponsel karena jarang atau bahkan tidak pernah lagi mengeluarkan produk All-in-One — satu handphone dengan banyak fitur dengan kemampuan mumpuni — seperti jamannya P series dahulu. Pada seri Walkman, kamera selalu dikorbankan dengan kualitas yang jauh di bawah seri Cyber-shot. Pada seri Cyber-shot, fitur musiknya tidak selengkap seri Walkman. Atau beberapa seri lain yang fiturnya serba tanggung.

Untuk menjawab kritikan tersebut, Sony Ericsson menghadirkan Idou, yang didesain sebagai konvergensi atau gabungan antara fitur-fitur unggulan dalam entertainment: musik, kamera, game, dan messaging. Gak tanggung-tanggung, Idou dibekali dengan kamera beresolusi tertinggi saat ini : 12.1 Megapixel! Tak lupa autofocus dan Xenon flash pun hadir pada smartphone berlayar TFT 3.5 inci dengan kekuatan sampai 16 juta warna ini. Tak cuma itu, resolusi layarnya pun 360 x 640 pixel atau memiliki rasio 16:9 yang diyakini akan sangat nyaman untuk menikmati tontonan video, TV ataupun game. Belum cukup sampai di situ, Idou yang didesain tanpa keypad ini akan dibekali juga dengan fitur2 Walkman terbaru.

Perlu dicatat bahwa Idou adalah smartphone pertama yang akan menggunakan sistem operasi Symbian generasi baru, yaitu Symbian Foundation, yang merupakan gabungan antara berbagai variant Symbian sejak bergabung menjadi Symbian Foundation.

Berikut berita dari Sony Ericsson Press Release :

Sony Ericsson launches Entertainment Unlimited, Reinforcing its Position as the Communication Entertainment Brand

15 February 2009

Entertainment Unlimited builds on Sony Ericsson’s leadership in music, imaging, gaming, content services, and applications to deliver unlimited opportunities for consumers to share experiences.

Barcelona, February 15, 2009 – Sony Ericsson today unveiled the next step in its evolution. The Entertainment Unlimited consumer proposition is the pinnacle of what the company has been working towards since the start of the joint venture in 2001 – the true fusion of communication and entertainment.

Bringing together rich content, unique applications and best in class entertainment experiences, the new consumer proposition is based around three key promises:

  • Uniting best in class entertainment experiences into one offering such as the Walkman™ music experience, the Cyber-shot imaging experience, Java gaming and messaging integrated with services and applications.
  • Broadening entertainment experiences by seamlessly integrating the mobile phone into other devices in the home letting consumers share and enjoy top quality entertainment content through a variety of channels including TV, PC and Hifi systems.
  • Fusing communication with entertainment by removing barriers and offering unlimited sharing opportunities, multiplying the value of people’s entertainment experiences through a host of innovative web applications and Sony Ericsson’s unique Play Now offering.

Sony Ericsson is unveiling the W995 Walkman™ phone at Mobile World Congress offering the most complete communication entertainment package to date. The launch of this phone exemplifies the excellence that Sony Ericsson has achieved in both the music and imaging categories and enables the evolution into Entertainment Unlimited. The company is also showing a mobile phone under the concept name Idou* giving a glimpse of one of a number of projects that will be launched this year under the umbrella of Entertainment Unlimited.

“Entertainment Unlimited lets us reinforce our position as THE communication entertainment brand,” said Lennard Hoornik Head of Global Marketing and Vice President at Sony Ericsson. “Everything that we have done to date has brought us to this point – we created the music phone category in 2005 selling over 100 million Walkman™ phones and we are now ready to unveil the next chapter in the evolution of the company – Entertainment Unlimited – giving consumers unlimited opportunities to share their entertainment experiences.”

Idou encapsulates the future of mobile entertainment in the palm of your hand delivering visual communication like never before.

Capture moments, talk through pictures and share all your experiences like never before with the 12.1 megapixel camera, intuitive touch features and Xenon flash. Tap directly into your favourite videos and tracks with the full-touch media menu and feast your eyes on movies, TV-series and video clips in true 16:9 widescreen format. Based on what will become the Symbian Foundation operating system, thousands of applications are available online letting you install new applications and download exciting content from PlayNow™ to make the Idou truly yours.

Dick Komiyama, President, Sony Ericsson said, “Entertainment Unlimited is at the core of Sony Ericsson’s philosophy, building on the strength of our great entertainment assets such as Walkman and Cyber-shot phones and our unique service and applications integration. Many of the strategic initiatives we’ve announced in the past year have laid the internal framework to launch this new consumer proposition to the market and Sony Ericsson is now ready to drive the next wave of market development with Entertainment Unlimited.”

Idou will be available 2nd Half of 2009.

*”Idou” is a concept name for this phone and not the final name under which
the product will be marketed to the public.

© Sony Ericsson Mobile Communications AB, 2009.
The liquid identity, TrackID and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, Walkman, Mega Bass and Smile Shutter are trademarks or registered trademarks of Sony Corporation.

Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
TrackID is powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote, Inc.

Idou Product Information

Ido Photos

Comments
  1. […] Cyber-shot yang dilakukan di Norwegia, sampai show off di acara Mobile World Congress 2009 di mana Idou dan W995 diumumkan, press release secara global untuk C901 sampai sekarang belum dilakukan sama […]

  2. […] Entertainment Unlimited, Reinforcing its Position as the Communication Entertainment Brand, Sony Ericsson Idou: Entertainment Unlimited), Sony Ericsson akhirnya mengumumkan nama resmi dan juga spesifikasi resmi dari smartphone layar […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s