Selain 3 buah smartphone baru (Sony Ericsson Xperia™ X10 Mini & Xperia™ X10 Mini Pro dan Sony Ericsson Vivaz™ Pro (codename: Kanna), Sony Ericsson membuka acara Mobile World Congress 2010 dengan mengumumkan sebuah layanan baru yang memungkinkan para pengguna handphone secara pribadi untuk membuat konten mobile. Layanan tersebut diberi nama Creations™. Selengkapnya mengenai Creations™ bisa dibaca pada cuplikan berita di bawah ini.
Sony Ericsson Press Release:
Sony Ericsson Focuses on Co-creation at Mobile World Congress and Announces a New Collaborative Platform, Creations™
14 February 2010
Barcelona – February 14th, 2010 – Sony Ericsson today announces its vision for the future of mobile entertainment – ‘Co-creation’ – using the launch of new online platform Creations™.
What is Co-creation?
Co-creation focuses on facilitating the evolving needs of consumers, content publishers and developers, creating a community and a movement where they come together to personalise, share and continuously evolve and co-create mobile content.
Delivering on the vision that everyone can create
Creations™ delivers upon Sony Ericsson’s Co-creation strategy by enabling mobile phone users to create and publish their own content such as video, audio and imaging to be shared, explored and remixed using content-creating mobile applications and tools. Content will no longer be static as Creations™ allows content creators to produce content on the move from their mobile phone.
It is an open platform accessible using a range of mobile handsets, as well as on the desktop. Sony Ericsson is engaging with application developers to deliver content tools and applications.
Developers are also invited to join the Creations™ network and play a vital role in enabling co-creation and co-innovation on the mobile web, as the service prepares to support applications in the coming months.
Delegates are invited to experience co-creation in action with Sony Ericsson on Creation Day (Wednesday 17th February 2010) within App Planet (in Hall 7). See the power of co-creation as artist and music producer Tom Middleton facilitates a live demonstration of Creations™ using content contributed by delegates.
What is Creations?
Signing up with Creations is completely free!
Sign up with Creations for free and get 1GB storage for your assets, with more if you need it.
Point, click, publish, create…in moments
Take a picture with your camera phone, publish it to Creations and make new themes to personalize your phone.
Contribute and co-create
Share and exchange assets, get inspiration and ideas, experience creativity together!
Become part of a growing community
Collaborate with a growing and diverse community of Creators bringing inspiration from around the world.
Explore a world of content
Freely access an ever-growing library of themes created by other users.
When you elect to share your content, you are licensing it to other end-users under the terms of the Creative Commons Attribution Non-Commercial Share Alike License. For a summary of this license, click here.
Sony Ericsson may provide additional options in the future.
See the Creative Commons website for more information.
Why use Creations?
From phone to desktop to the online community
Creations seamlessly connects photos from your phone with your desktop and the online community.
Your online storage capacity starts with 1 GB. If that’s not enough your storage capacity will automatically increase as you need it!
You choose how you share your content
The decision is yours – keep your content private, allow other users to view, download or co-create with it.
Edit and Credit
Themes available in the Creations gallery can be edited and shared back to the community, whilst giving the original creator credit.