Penjualan Sony Ericsson Meningkat Lagi Di Kuartal Kedua Tahun 2010

Posted: 17 July 2010 in News, Sony Ericsson
Tags: , ,

Sony Ericsson Financial reportSetelah kembali bangkit pada kuartal pertama tahun 2010 dengan keberhasilan mencatatkan keuntungan sebesar 21 juta Euro, Sony Ericsson melanjutkan masa-masa kebangkitannya dengan kembali mencetak keuntungan pada kuartal kedua tahun 2010. Selain itu, penjualan baik berupa nilai uang maupun unit handphone mengalami kenaikan dari kuartal sebelumnya. Dari sekian banyak produk yang dirilis, jagoan utama yang memberikan kontribusi terbanyak adalah Xperia X10 dan Vivaz. Hal ini diungkapkan oleh Sony Ericsson hari ini melalui laporan keuangan dan hasil penjualan untuk kuartal kedua tahun 2010 (April – Juni 2010) yang dirilis secara resmi pada situs global Sony Ericsson.

Berikut laporan lengkapnya:

Sony Ericsson Reports Second Quarter 2010 Results

16 July 2010

Q2 Highlights:

  • Income before taxes excl. restructuring charges increases to Euro 63 million
  • Positive cash flow generated from operating activities
  • ASP rises to Euro 160

The consolidated financial summary for Sony Ericsson Mobile Communications AB (Sony Ericsson) for the second quarter ended June 30, 2010 is as follows:

Bert Nordberg, President, Sony Ericsson commented, “Our second quarter results show that the company continued the momentum seen in the first quarter as a result of our focus on the value market and the success of new smartphones; Xperia™ X10 and Vivaz™, launched during the first quarter. These models, along with the Xperia™ X10 mini and Xperia™ X10 mini pro which started shipping at the end of the second quarter, have been well received  by operators and we are now well positioned for long term growth.”

Sales for the quarter were Euro 1,757 million, a 25% increase sequentially and a 4% increase year-on-year.  Units shipped in the quarter were 11 million, a 5% increase sequentially and a 20% decrease year-on- year due to the reduction in size of the product portfolio. Average selling price (ASP) increased 19% sequentially and 31% year-on-year to Euro 160 during the quarter due to improved product and geographical mix, as well as positive currency effects.

Income before taxes for the quarter excluding restructuring charges was a profit of Euro 63 million, illustrating the positive impact of the cost reduction programme and favourable product mix.

The transformation programme, which started in mid-2008 is now in its final stages and on target to reduce annual operating expenses by Euro 880 million by the end of the year.  Since the start of the program Sony Ericsson has reduced its global workforce by approximately 4,000 people to reach a total workforce of approximately 7,800 by June 30, 2010. The total restructuring charges taken to date for the programme are Euro 374 million.

As of June 30, 2010 Sony Ericsson retained a net cash position of Euro 609 million, an increase of Euro 46 million sequentially mainly due to operating results, tight financial management of working capital, as well as positive currency effects.

Market share in unit base for the quarter remained flat and is estimated to be around 4%.
Sony Ericsson maintains a forecast of slight growth in units in the global handset market in 2010.


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